The math on hiring an ISA never worked. Now it doesn’t have to.
A licensed ISA runs $5,000+ a month, works 9-to-5, and quits — and your leads arrive at 9pm anyway. Ava answers all of them, dials new ones back in seconds, books onto the right agent’s calendar, and never needs re-hiring. Pricing is shaped to your seats and usage — pay only for what you need.
No card · No contract · Cancel anytime · The AI says it's an AI.
Do the math your accountant would.
- Human ISA$5,000+/mo
- + payroll fees, benefits, management
- 8 hours a day, 5 days a week
- Sick days, churn, retraining
- Answering serviceper-callfees add up
- Takes messages; can't pursue
- Doesn't know your inventory
- Never books the showing
- Zeller AI Teampay forwhat you need — seats + usage, nothing else
- 24/7 — nights, weekends, mid-showing
- Calls back in seconds, books showings
- Writes the CRM itself
ISA and answering-service figures are typical market rates, not measurements.
Built team-shaped, not solo-plus-seats.
Routing that explains itself
Round-robin and named routing — and every assignment can answer "why did this lead go to Jordan?"
A shared line
Agents and Ava together on the same numbers — you take the calls you want, she takes the rest.
Team inbox & reassignment
Every conversation assignable; when rosters change, the book moves with one action.
Accountability without leaderboard theater
Response time and follow-up debt per agent, visible — the numbers that actually predict closings.
Lists for humans, sequences for the machine
Call lists with dispositions for your agents; multi-touch sequences the system runs on its own.
Goals, My vs Company
Each agent sees their numbers; the lead sees the team's — from data that wrote itself.
A day with it.
- 7:58 AMThe briefing lands — what came in overnight, what Ava handled, the one thing that matters most.
- 9:15 AMA Zillow lead hits during standup. Called in 8 seconds, qualified, booked for Saturday.
- 1:30 PMShowing time. Ava covers the line — messages taken, questions answered, one caller transferred.
- 6:40 PMDinner. She answers, books, and holds one for the morning. Nobody leaves the table.
- 9:00 PMThe day closes itself: every conversation on the timeline, tomorrow's list already ranked.
Objections, answered honestly.
“Our clients will hate talking to an AI.”
Some will — every caller hates voicemail more. She discloses immediately, helps fast, and hands to a human the moment it matters. The comparison isn’t Ava vs. you; it’s Ava vs. the nothing that was answering at 9pm.
“This is how teams get sued.”
That fear is correct — about tools without a gate. Here consent, DNC, quiet hours, attempt caps, and AI disclosure run server-side on every dial, and nobody on your team can switch them off.
Read how it works →“We already have Follow Up Boss.”
Keep it. Zeller AI answers and calls on top of your current stack, and the import is built in for the day you’re ready. The CRM is included either way — no pressure, it just sits there being free.
One plan shaped to your team. Every module.
No card · No contract · Cancel anytime · The AI says it's an AI.