One system from first ring to closing table.
Zeller AI replaces the answering service, the dialer, the CRM, the website vendor, the marketing tools, and the transaction spreadsheets with one platform built for how a brokerage actually runs — with the compliance rules in the core, not in each agent’s settings.
No card · No contract · Cancel anytime · The AI says it's an AI.
Convert
The lead you paid for becomes a conversation — in seconds, inside the rules.
The AI that actually answers the phone
Inbound rings at 6:42pm while you're in a showing; a Zillow lead lands at 11 on a Tuesday night. Ava picks up in two rings, or dials back in seconds — on your number, in your script, disclosed as an AI every time.
- 24/7 inbound on your numbers
- Callbacks within seconds
- Books real showings
- Live transfer when it matters
- "Is the Maple & 9th place still available?"
- "It is — want Saturday 11:00 or Sunday 2:00?"
- gate.check ✓ · disclosed AI · booked → J. Park's calendar
Your follow-up intentions, executed
Follow-up plans are easy to write and brutal to keep. Here they become rules the system actually executes — new leads, nurtures, and stale pipeline each get their own play, worked the same way every time. Every outbound step clears the gate first.
- Rules per source and stage
- Multi-touch across channels
- Replies stop the machine
- Skips counted, with reasons
- day 0 · Ava calls → day 1 · text → day 3 · email → day 7 · call
- reply received → sequence stops, inbox opens
Your database owes you deals
Past clients transact every 7–10 years, and most of yours haven't heard from you since the keys. The system scores your book, surfaces who's most likely to transact next, and restarts those conversations — consent-checked, capped, windowed.
- Scores the whole book
- Ranked who's-next list
- The why on every rank
- Outreach through the gate
- hot 91D. Okafor · owned 8 yrs · equity up
- warm 64S. Whitfield · quiet 2 yrs · browsing again
- cool 22open-house sign-in · Mar 2025
Run
The daily operating system — for you and the AI, on one timeline.
A CRM that fills itself in
Every CRM promises organization and then bills you in evenings of data entry. Here the AI has the conversation — so the record writes itself as it happens: the call, the transcript, the note, the next step.
- One timeline per person
- One inbox for the team
- Segments & bulk actions
- Imports: FUB, Lofty, BoldTrail, CSV
- CallAva · 3m 40s · showing booked · transcript ↗
- SMS"See you Saturday — address 📍" · delivered
- Webviewed 412 Maple St · 3× this week
✦ fields filled by Ava — editable, labelled
It tells you who to call first — and why
Every CRM shows you everything; that's the problem. The coach reads your whole book and hands you one ranked list each morning with the reason spelled out next to every item. Not a horoscope — the ranking is deterministic, and you can read exactly why.
- The morning briefing
- 14 kinds of work, one queue
- 0–100 score, visible components
- One-click actions, gated
- 1Call D. Okafor back — asked for a CMA yesterday, no reply yet
- 2Confirm Sat 11:00 showing — unconfirmed 48h before appointment
- 3Review 88 River District file — financing deadline in 3 days
For the calls and campaigns humans still make
Ava answers and pursues on her own — but your team still calls, texts, and emails all day. This is their side of the phone system: call lists that end, a dialer that logs itself, mass messaging with real editors, one inbox where every channel lands.
- Call lists + voicemail drop
- Mass text & email, real editors
- WhatsApp, same timeline
- Gmail / Microsoft 365 sync
- selected400
- cleared the gate360 → sent
- held40 · no consent / capped — listed, with reasons
There is no "manual mode" that skips the gate — for anyone.
Attract
Your own front door — a website, an inventory engine, and marketing that runs itself.
A website that feeds the machine
Most agent websites are brochures. This one is the front door of your pipeline: visitors search real listings, save searches, and get alerts — and every visit lands on a contact timeline where Ava can act on it in seconds.
- Five starter sites, not a blank page
- Real MLS search, your domain
- Saved-search alert digests
- Full export — never held hostage
- Search: 3 bed · Maple & 9th · walkable
- search saved ✓ → timeline → Ava calls in 8s
The listing engine your follow-up runs on
Listings aren't a page — they're the behavioral engine of the platform. Buyers search and save on your site; their activity lands on the timeline; the system surfaces who just got serious; and Ava answers listing questions from the same compliant engine.
- Delta-synced feed mirror
- Board rules, server-side
- Discovery ranking, with the why
- Matchmaking with reasoning
- got seriousS. Whitfield · favouriting nightly
- R. Chen · one school district, 14 searches
- back on market412 Maple St — 6 buyers matched
Board display rules re-checked on every render — pages, alerts, even old links.
The marketing your listings deserve, produced by the system
CMAs, market reports, AVM-backed Home Reports for your sphere, and a promo kit per listing — from data, on schedule, without a designer.
- CMA with a shareable link
- Market reports, monthly
- Home Reports for the sphere
- Promo page, flyer, text-a-code
- CMA · shareable link · market report · monthly
- Home Report · sphere · Text MAPLE12 → lead
Numbers are computed, never model-written — if the data can't stand behind it, the report says less.
Close & scale
The money side and the management side — governed, audited, explainable.
Compliance passing is what releases the money
After the offer is accepted, a deal becomes dates, documents, and a commission cheque that had better be right. Here the file review isn't a folder someone glances at — it's the gate the disbursement authorization won't issue without.
- Broker review with teeth
- One-click CDA, review-gated
- Client portal via magic link
- QuickBooks + 1099/T4A
- documents · 12/12 uploaded ✓
- broker review · passed · reasons on file ✓
- CDA issued · immutable snapshot
Reopen the deal and the CDA voids with it — atomically. Nobody reviews their own file.
Run the brokerage like you can see all of it — because you can
Multi-office brokerages die by a thousand default settings. This is the layer above the agents: who's in which office, who may see and do what, where leads route and why, and what left the building.
- Offices, teams, permission profiles
- Routing that explains itself
- Enterprise SSO, audited exports
- Recruiting funnels built in
- rule #3 fired · source: zillow · zip 78704
- round-robin position 2/5 · Jordan available ✓
- assignment logged · explainable · auditable
Exports are role-gated and logged — "who pulled the database" is a query, not a mystery.
The parts a brokerage asks about on call two.
- Installable app with push notifications (PWA) — no app-store gatekeeper between you and your leads
- A public REST API, OpenAPI docs, CLI, signed webhooks, and a Zapier app
- Multi-tenant isolation on every query
- Role-based access and audited exports
- Usage metering you can see, per workspace
- Full self-serve data export — contacts, conversations, deals, documents, site content
See it on your own patch.
No card · No contract · Cancel anytime · The AI says it's an AI.
Consistent on social, without doing social
Autoposts when listings change status, a weekly plan you approve in one sitting, and a fair-housing screen on every caption — generated or hand-edited.
- ✓Listing-triggered autoposts
- ✓Weekly plan, one-pass approval
- ✓Fair-housing screen on every caption
- ✓Engagement digest, CRM-matched
Explore Social publishing →A flagged caption is dropped, not buried at position seven of your approval pile.