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The blog

The Patch
Notes.

Playbooks, compliance explainers, and honest notes on building an AI teammate for real estate. Written by humans, labelled when Ava helps.

  • 8 posts · updated weekly-ish
  • 0 AI-slop listicles
  • 1 email a month, if you want it
All postsPlaybooksComplianceAI & AvaProduct
FeaturedPlaybooks

The 5-minute rule: why speed-to-lead decides who wins the listing

Every lead source you pay for has a half-life measured in minutes. Here's the follow-up play we see working — with or without an AI on the phone.

· 7 minRead the playbook →
  • lead arrives ── 0:00
  • team A calls ── 4:07:00
  • ava calls ──── 0:08 ✓
AI & Ava

"Am I talking to a robot?" — why Ava always says yes

Disclosure isn't a legal chore. It's the reason callers stay on the line.

· 5 min
  • "Wait — am I talking to a robot?"
  • "Yes — I'm Ava. Want Saturday 11:00, or Jordan on the line?"
  • "Huh. Book it."
  • consent ✓
  • quiet hours ✓
  • DNC ✓
Compliance

TCPA for realtors, in plain English

What actually applies to your outbound — and what we enforce in code so you don't have to remember.

· 9 min
  • past client · 8 yrs ── hot 91
  • dormant lead · 2 yrs ─ warm 64
  • open-house sign-in ── cool 22
Playbooks

Your database owes you deals: a sphere reactivation play

Past clients transact every 7–10 years. Reach them before the other agent does.

· 6 min
  • 18:42:15 call.dial · disclosed
  • 18:45:55 showing.booked ✓
  • 18:46:02 gate.hold · counted
Product

Receipts, not magic: how Ava narrates every action

Why we log the dials she didn't place, and show the gate checks on every one she did.

· 4 min
  • blocked · fair housing · no override
  • open lane → here's what to say instead
Compliance

"Blocked" is the system working: fair housing and AI outreach

Where the hard lines are, why there's no override for anyone, and what the open lane looks like.

· 8 min
  • 6:00 PM – 9:00 AM
  • where your leads went: ───────
  • (run the audit and see)
Playbooks

The after-hours audit: what happens to your 6 PM–9 AM leads

Run this 10-minute audit on last month's leads. Bring a stiff drink.

· 5 min
  • import.start · 4,218 contacts
  • dedupe · 312 merged · 0 lost
  • consent.mapped · per channel
  • 14 unmappable → listed, not dropped
Product

Switching CRMs without losing your mind (or your notes)

What actually maps over from Follow Up Boss, Lofty, and BoldTrail — and what honestly doesn't.

· 6 min

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