Listing & seller marketing

The marketing your listings deserve, produced by the system

Winning the listing and working your sphere both run on the same fuel: credible, branded, recurring proof that you know the market. This module produces it — CMAs, market reports, homeowner reports, and a promo kit per listing — from data, on schedule, without a designer.

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What it does

What’s in the box.

CMAs in minutes
Pick the comps, get a clean branded report with a shareable link. The link re-checks listing permissions every time it's opened — even after you've sent it.
Market reports on a schedule
Per-area reports that go out monthly under your brand, with a public web version buyers and sellers can subscribe to. Every statistic computed from listings the display engine cleared.
Home Reports for your sphere
A monthly "what's your home worth now" touch for every homeowner you know — AVM-backed, with real numbers only. A model never writes a valuation; it only explains one.
Seller-intent cohorts
Your database, read for equity, tenure, and life signals, sorted into "likely to sell" cohorts — so the Home Report goes to the people it will move.
A promo kit per listing
Every listing gets a promo page, a print-ready flyer PDF, and a text-a-code — "Text MAPLE12 to see this home" — that hands out the link and captures the lead.
Ads feed & postcards
A dynamic listing feed your ad platform consumes for always-current listing ads, and metered direct-mail postcards for the streets that still read their mail.

In practice

How it runs, day to day.

1
Connect the data
Listings from your board feed, valuations from licensed property-data providers, your branding from workspace settings. Set once.
2
Reports run themselves
Market reports and Home Reports go out on their cadence. You review the first ones, then let the calendar work.
3
A listing arrives — the kit exists
Promo page, flyer, and text-code are generated with the listing. Share, print, and put the code on the sign rider.
4
Responses become pipeline
A Home Report reply, a text-code hit, a report subscription — each writes the timeline, and each can trigger the follow-up you've configured.

What you get

Included with every plan.

No module is held back for a higher tier. Plans differ on seats and usage, never on which product you get.

How pricing works →

Comparative market analyses with shareable links
Recurring branded market reports + public subscribe page
Monthly AVM-backed Home Reports for the sphere
Seller-intent cohorts from equity and tenure signals
Listing promo pages generated per listing
Print-ready flyer PDFs
Text-a-code lead capture per listing
Dynamic listing-ads feed for ad platforms
Direct-mail postcards, metered per piece with the rate in your quote
Every artifact branded from your workspace settings

The honest bit — scope

Valuations and homeowner data come from licensed property-data providers connected during onboarding. Home Report numbers are computed, never model-written — if the data isn't good enough to stand behind, the report says less rather than making something up.

How the gate applies here

Everything here is a publication, so everything here re-checks listing display permissions at generation time — the flyer, the promo page, the text-code reply, the ads feed row, and the CMA link all go dark for a listing the moment its board's permission does.

Read the compliance detail →

The rest of the platform