Everything people ask us, answered in one place.
No gated FAQ, no “contact sales for details”. If a question below has an uncomfortable answer, the uncomfortable answer is the one written down.
Getting started. What the first week actually looks like.
Which lead sources can trigger the callback?
Any source that reaches the platform — your own website, portals via forwarding or integrations, a CSV you import. A lead record arriving is the trigger; where it came from only changes the routing rule you set for it.
Can we choose what Ava handles?
Yes, per line: everything, after-hours only, or overflow when your team doesn't pick up. You can change it whenever your coverage changes.
Who trains her on our listings and script?
Setup is done with you — persona, greeting, qualifying questions, routing. She reads inventory from the platform's own listing engine, so she is never answering from a stale copy of your listings.
Do you sell leads?
No. We do not sell, resell, or broker leads. The product makes the leads you already pay for get answered.
Is there an app?
An installable web app with push notifications on iOS and Android — no app-store download, no waiting on a review queue to ship a fix.
Ava & calls. What she does, and what she refuses to do.
Does the AI say it is an AI?
Yes. When a caller asks, Ava answers honestly, and recording notice is handled on the call. Outbound AI calls carry disclosure too. This is not configurable — on purpose.
What about calls we already answer ourselves?
Zeller AI sits behind your existing numbers. You choose what Ava answers — everything, after-hours only, or overflow. It all lands on the same timeline your agents work from.
How long does setup take?
Most teams answer live calls the same week: connect a number, pick a persona and script, set qualifying questions and routing, import your database. First configuration is done with you.
What happens when she can't answer something?
She says so, takes a message, or transfers to a human. She does not improvise answers about commission, legal terms, or a property she has no record of — and what she didn't know is logged so you can teach her once.
Can a caller reach a human instead?
Always. Live transfer is one of the actions she can take mid-call, and any caller who asks for a person gets one — that is not a setting either.
Pricing & terms. How the number gets shaped, and what it never includes.
Why isn't the price just on the page?
Because pricing is shaped to your seats and usage, one flat number would be wrong for most teams — too high for a solo, too low for a brokerage. Tell us your team size and lead volume and you'll have your number the same day, in writing.
What's an AI voice minute?
Talk time on calls Ava handles — inbound and outbound both count, rounded fairly. Your quote states what's included and what more costs before you sign anything.
Is there a contract?
No. Month-to-month is the default; annual exists as a discount, not a trap.
Are there per-lead fees?
No. We do not sell leads and never charge per lead.
What does onboarding cost?
Nothing. A human sets it up with you — that's the product working, not a service fee.
Data & compliance. Where your book of business lives, and who can move it.
How is outbound kept compliant?
Consent, suppression/DNC, calling windows, and attempt caps run server-side before every dial and message. They live in the platform core, not in settings — they cannot be turned off, and lists without consent cannot be auto-dialled.
What happens to our data if we cancel?
You export everything — contacts, conversations, deals, documents, your website content — self-serve, before or after you cancel. Month-to-month means the product has to earn the renewal.
Who can export our database?
Whoever you say. Exports are gated by role and every one is logged with who ran it, what it covered, and when — so the question of who pulled the database is a query, not a mystery.
Is our data used to train models?
Your book of business is yours. It is scoped to your workspace on every query, and we do not sell it. Anything AI-assisted in the product is labelled as such, permanently.
Can an admin turn the compliance checks off?
No. No plan, role, or permission profile can switch off consent checks, suppression, calling windows, attempt caps, or AI disclosure. A brokerage configures a great deal — just never the law.
Still unanswered? Email gowtham@zellerai.co or call +91 96005 27574 — a human answers Monday–Saturday, 9:00–19:00 IST, and after hours Ava does.
Ask her yourself.
Start a free trial and test-call Ava as many times as you like before she goes anywhere near a real caller.
No card · No contract · Cancel anytime · The AI says it's an AI.